Last time, we explained the basics of growing a Facebook page. Another essential part of any marketer's social marketing account repertoire is Twitter, where content is generated at a more rapid rate than any other location on the web.
Twitter is a very different beast from Facebook in many ways:
1. Content moves fast.
A new tweet will rapidly get pushed down the page by other tweets unless it gets a retweet.
2. Uncurated homepages. Whereas Facebook chooses content that it thinks you will enjoy, Twitter shows you everything from everyone you follow. The homepage will constantly update with new tweets if you have a lot of followers.
To get your tweet seen by many, the most important thing to aim for is retweets. Favorites are essentially worthless. The first step is writing a tweet, the second step is to get it spread out.
How to create an effective tweet
I have devised a layout for structuring my tweets to allow viewers to easily distinguish the important parts of each tweet. The design is as follows:
Line 1: Title (+ ironic hashtag)
Line 2: Link (Delete the "http://www" part. Optional: add "Read more" or "Video" before link)
Line 3: RT or other comment
Line 4: Hashtags
Attached photo
This separates the tweet into 4 rows with different colors: Black, blue, black, blue. By color-coding the lines, the information in the tweet is easier to read and viewers are less likely to skim it over. Relevant hashtags are also extremely important, but a photo is far more important. Photos can increase engagement by over 100%.
How to get your tweet seen
The goal of this section is to have big twitter accounts with large amounts of followers retweet your post. These accounts can belong to rivals in the industry, fans, regular people, people who have used your product, etc. Open up notepad and look through Twitter's recommended accounts to follow and write down the name of every account with over 1000 followers. Make sure to follow every one of those accounts as well.
To get your tweet spread, make a new tweet starting with "@LargeAccount". This will prevent the tweet from being on your page. Instead, it will show up in a different tab. Tag 1 account first, then ask them to check out the link and retweet. You can message each large account one at a time or add even more accounts to the end of the tweet until you run out of space. The tweet should look like this:
"@LargeAccount New product out: [LINK] Plz RT if you like it! :) @LargeAccount2 @LargeAccount3"
If they decide to retweet, then great! If not, keep trying other accounts.
More Twitter tips will come soon! If you liked this article, share it and check out our free audio sharing platform at RecordFarm.com!
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